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Gay Facebook Ads Help LGBTQ Entrepreneurs Flourish

  May 8, 2018  |    #Make Money

Using gay Facebook ads to make your business flourish

Facebook’s been in the news for the wrong reasons lately. But even with the #DeleteFacebook movement, it still has more than two billion active users worldwide. This is why and how ALL LGBTQ entrepreneurs can flourish with gay Facebook ads.

LGBTQ brick-and-mortar and virtual business owners need gay Facebook ads

For LGBTQ solopreneurs and small business owners, there is no more affordable way to drive targeted traffic to your website—or physical store than with gay Facebook ads and, well, not so gay Facebook ads.

Monica Louie is an online business strategist and Facebook ads consultant who works with ambitious online entrepreneurs to help them grow site traffic, build an email list and increase profits! After she and her husband paid off $120K in debt in two years on a single middle-class income, Monica began blogging about their journey. To monetize her blog, she created a webinar and set out to market the training course with Facebook ads. Monica mastered the platform quickly, securing webinar subscribers for a cost-per-conversion of $1.26, then refining the strategy to bring the cost down to $1.01. Soon others were asking for Monica’s help with Facebook ads, and in 2016, she sold her blog and became a full-time Facebook ads coach.

Hear Monica’s advice about gay Facebook ads and not so gay Facebook ads:

Monica Louie of Flourish Ads

Monica offers insight on the recent Facebook controversy, explaining what the platform is doing to prevent further abuses of the use of data. She covers the basics of Facebook ads, discussing how to target particular communities, budgeting for A/B testing and designing an effective ad. Monica walks us through her 5-step process for getting started with Facebook ads and discusses how brick-and-mortar businesses can take advantage of the Store Visit and Offer options to drive foot traffic to their stores.

Listen in for more information about Monica’s Flourish with Facebook Ads course (use Coupon Code DFG50) and learn how her private Facebook group can help you leverage the algorithm to find your ideal customers and grow your business!

What will stop them in their tracks? Make your ad an eye-catching image that entices them, then use an intriguing headline so they click to learn more. - Monica LouieClick To Tweet

Topics covered about gay Facebook ads

How Monica created Flourish

  • Started blog about paying off debt
  • Used Facebook ads to promote a webinar
  • Secured subscribers for low cost-per-conversion
  • People started asking for help with marketing
  • Became Facebook ads consultant

Monica’s insight on the recent Facebook controversy

  • Access to data of 2B active users worldwide
  • Intention to use data for customizing ads

What Facebook is doing to prevent further abuses

  • Disabled Partner Categories
  • Additional transparency (View Ads option)

How to identify Facebook ads on your feed

  • Look like a regular post
  • ‘Sponsored’ label
  • Option to opt out

Gay Facebook ads for online vs. brick-and-mortar businesses

  • Both drive traffic to your site, build your email list
  • Brick-and-mortar can add Store Visit option

Gay Facebook ads for targeting a particular community (e.g.: LGBTQ)

  • Create Lookalike Audience based on site visitors, email list
  • Facebook identifies similarities, finds a comparable audience
  • Use Detailed Targeting option to search for keywords

Monica’s 5-steps for getting started with Facebook ads

  1. Install Facebook Pixel on website
  2. Define goals, strategy
  3. Budget daily spending
  4. Test different audiences
  5. Create intentional ads

Monica’s advice around budgeting for Facebook ads

  • Invest $25-$30/day to test a variety of audiences
  • Refine audience, messaging and reallocate

Monica’s tips for a brick and mortar business

  • Use Offer option to incentivize visit
  • Create urgency (i.e.: 10% off until Friday)
  • Set Location option to target users in a city

Monica’s Facebook ads Do’s and Don’ts

  • Testing is a necessary part of the process
  • Takes algorithm time to learn

The Flourish with Facebook Ads course (use Coupon Code DFG50)

  • Create campaigns that convert
  • Learn to structure ads, use ads platform
  • Strategies for A/B testing

The benefits of the Flourish Facebook group

  • Active community to share the experience
  • Includes bi-monthly live group call

Connect with Monica of Flourish Ads

Resources for gay Facebook ads