all been there. We walk into a bank to
apply for a loan, such as a home or car loan.
We barely walk in the door and the greeter says with a friendly smile,
“How may I help you?” After we share why
we’re there, the greeter says, “Let me get someone to help you.” After a few minutes and enough time to make
you think the person you’ll meet is somewhat important, the banker comes around
the corner, introduces themselves and says, “I hear you need help with a
loan. I can assist.” We walk into their office where they offer
coffee and donuts and we start discussing needs, loans, terms and
conditions. Throughout the process the
banker is friendlier than our best friend.
Once we sign the loan agreement and receive the follow up information in
the mail, the relationship seems to change.