Once upon a time, we were on a treadmill – wake, work, eat, sleep, rinse, add a dash of fun, and repeat. The work never ended, the bills piled up, and the debt grew and grew . . . more and more, month after month. If this sounds like you, you know it sucks, huh? That’s why we decided to become gay bloggers — so we could change our lives while we change the world. It’s why you need to become a gay blogger, too.
Our journey started when we realized that we wanted to be our own bosses and own our own business—all while helping other queer people with their money. We also wanted to spend more time together.
Blogging gave us the platform to do all that. There are about 16 million queer people in the U.S., so there are plenty of queer readers. Blogging has also been the foundation for our financial successes. John now works solely for Debt Free Guys and earns us $5,000 a month from freelance writing alone. David will work solely for Debt Free Guys in a teensy bit.
We know we’re not alone. We know there are plenty of readers out there who want the freedom that comes with having your own business, being your own boss, and using your voice to help others. This guide will walk you through every step you need to know to get started.
Whether you want to run your own business or expand your current career, becoming a blogger is a great start. But first, what is a blog? A blog is a personal “web log.” Long ago, the words were merged together, like Brangelina once was, to form the current word, “blog.” You can use your power as a gay blogger to lend your unique voice to our community, create a following, and take your life and career in the direction of your dreams.
Why We Need More Gay Bloggers Like You
Though bloggers and blogging aren’t new, gay bloggers and gay blogs are relatively rare. Google “gay blog” and you’ll see there isn’t much there. We need more queer voices sharing their knowledge and perspective on every subject from fashion or fitness, transition or coming out. You need to be heard.
As Harvey Milk said, we must come out to any and everyone. The more people we come out to, the more people will realize we’re as diverse and as similar as they are. The more we share our expertise and voice on every topic in which we’re experts, the more we show our value while we tear down stereotypes and prejudices.
Your blog can be a great opportunity for you and for the queer community. You can grow your income, become financially independent, and expand your reach. The visibility of the queer community will increase because of you. You will inspire other people with your unique story and insight.
Because there are so few LGBTQ bloggers, the opportunity is ripe for you to quickly become a leading voice on your topic within the queer community and among our allies. This will give your life more intention. As your voice becomes stronger and your audience larger, you’ll become more invigorated about your topic and your audience. All that will make it more exciting to wake up in the morning.
Blog So You Can Do More of What You Want to Do
Your blog can act as a platform to showcase your area of expertise. If you want to be a freelance writer for major tech magazines, use your blog to show off your perspective as a gay man or woman. You can use your gay blog to launch a public speaking career, to advocate for art and music in our schools, to become a leader in the queer community. Become a gay blogger and you can do it all.
Our blog, DebtFreeGuys.com, is what took us from earning $0 a year all on our own to earning $5,000 a month from freelance writing. We’ll share how to become a freelance writer and other ways you can leverage your LGBTQ blogging platform in future articles. For now, you just need to start blogging.
As our platform grew, our opportunities to do more of what we want and love grew. Like when we earned $3,000 in one weekend acting as brand sponsors for a Fortune 500 company. Less and less often are we taking instructions from other people to grow their businesses while we’re offered more and more opportunities to grow our own business.
Being in charge comes with many benefits. If we don’t want to do something, we don’t. If we do want to do something, we do. If this is the kind of autonomy you want, go ahead, take the first step. Become a gay blogger with our super simple guide.
Blog About What You Love
Most bloggers have a specialty. They choose one topic, maybe two, about which they want to be or are already experts. Choosing a specialty is important. To get quality opportunities and to have a big impact, you can’t be a Renaissance man. You may be an expert on everything, but it’s too confusing to your followers if you try to be too much.
Find a topic you love or, at least, like. This is important because you’re going to be writing, blogging, and speaking a lot about your topic. To gain a following and be considered an expert on your topic, you’ll write about it for several years . . . and it will take several years. RuPaul wasn’t invented in a day.
Choose a topic you have experience and knowledge in and can write about forever. If you could talk about neuro-linguistic programming until long after your husband stops listening, blog about it. If you love researching, reading, testing, and cooking healthy meals, be the healthy kitchen king (or queen).
Whatever your topic, love it enough to write about it long after your friends and family stop rolling their eyes at you – because they will.
- Why do I want to become a gay blogger? Do I love something enough to blog about it? YES!
- About what do I love to talk, read, watch, and write? Do my friends and family already know me for something? YES!
- Could I write about that regularly, consistently, and continually? YES!
- Deep down inside, am I ready to be an entrepreneur and make a living at it? YES
Who Will Your Queer Blog Serve and How Will It Serve Them?
The most important thing about blogging is that you speak to the needs of another. Your blog must provide value. Otherwise, no one will read it. If you cannot serve someone, then no one will read your blog. That means advertisers and affiliates won’t value you, you won’t be able to monetize your website, you won’t get paid for writing, and you won’t be offered public speaking gigs. So whatever you pick, make it valuable. Okay?
Our personal and professional experience is personal finance. Because 47% of Americans can’t afford a $400 emergency, our blog and freelance writing interests half the country, whether they know it or not. Specifically, we speak to our queer brothers and sisters because not everyone has the lifestyle of the “modern family.”
We connect with the queer community about money because we’re an everyday gay couple who, like them, made a fortune in mistakes—and we mean Liberace-style mistakes. We’re extra lucky, though, because we also have the professional experience in finance to position ourselves as experts as personal finance bloggers, writers, and speakers. Start opening doors for yourself with your own gay blog by following this one-hour step-by-step guide on creating a blog on the cheap.
- Is there someone I can help with a blog? Heck yeah!
- Do I have a reason to help them? You betcha!
- Do they need my help? Duh!
- Am I up to the task? Bitch, please!
Niche to be Riche!
Now that you’ve figured out what you’re passionate enough about to blog about regularly and consistently, it’s time to niche down. What does that mean? Why do you have to do it?
There’s a saying that goes, “If you’re talking to everyone, you’re talking to no one.” Lots of people and things are competing for your readers’ eyes. When you get specific and choose a segment of the population to connect with, you find your people and they find you.
Consider Oprah Winfrey because she does nothing wrong. Even though she’s widely respected, who was her target audience for her 25-year long television talk show? It wasn’t all women. It wasn’t gay men or straight women. It wasn’t even black women. Oprah’s primary audience was, wait for it, white, middle-American moms. That’s not what you expected, huh?
Oprah found a voice and a platform that connected with a segment of the population interested in what she offered. Yes, she had a black audience. Yes, gay men, this one included, watched her religiously – thank holy Mother Nature for DVRs. But, her platform served and her income rested on white, middle-American moms.
Did Oprah talk exclusively about white, middle-American mom topics? No. We also don’t write only about money in and for the queer community, but it’s because we’ve built that platform and following that we can occasionally write and talk about other things, like big biceps and wine.
Your assignment to become a prominent gay blogger is to niche down your target market or topic. The more niche, the better. All you need is a thousand-strong gaggle of gays to like, love, and share you. Consider, too, that your target market often looks a lot like yo––maybe not as pretty, but close.
- Do I have a unique point of view? Mmmmm hmmm!
- Does my unique point of view have an audience that I can help? Like Doogie Howser!
- Is the queer community interested in my topic? Yes, sir!
We Need YOU!
As you can see, becoming a gay blogger can help both you and our queer community. There is so much opportunity right now in the gay blogosphere. Don’t miss it!
We need more gay bloggers and we need you. Your blog can be a great opportunity for you to earn more money and for the queer community to have more of a voice.